7 Steps Any Upper Cervical Chiropractor Can Use to Create Patients Who Are Stark Raving Fans

There are many, many different types of chiropractic practices.

Full Spine, Gonstead, Activator, Nucca, Atlas Orthogonal, on and on the list goes, but for all of the differences that make these practices unique, there is one undeniable truth about these and all practices:

A practice is a business, & fundamentally, all business is the same.

All business is merely an exchange of goods or services for an agreed upon medium of equivalent value. Whether you're a chiropractor, a plumber or a fast food franchise owner, people do business with you for the same reason they do business with any and all other businesses. Those reasons do vary, be they cost, product, service, convenience, but fundamentally, all business is the same.

In fact, the biggest mistake that any practice makes, is assuming that it's different from any other business.

This one mistake causes all practices that make it (the mistake), to ignore means and methods for improving their performance simply because no one else in their industry is doing it.

Practice owners look to see how everyone else in the chiropractic industry does things, and then proceed to model what they do based on what they see, and all they succeed in doing is making themselves look like a commodity.

This leads to marketing incest, and eventually the practice gets lost in the heap created by all the other practices all doing what everyone else is doing.

Just pick up any Yellow Pages, go to the section on chiropractors, and see what I mean. How many ads in that section are saying anything different from any other ad there?

But there is a much better way to run your practice.

There is a way to set yourself apart from the pack, become the lead dog and leave all of your competitors staring at your backside as you run away with all of their business. And this essentially boils down to a more effective marketing plan accomplished in as little as 7 steps, and not requiring you to spend any more money on advertising, but simply leveraging existing assets that you may have never thought of.

Those 7 steps include:

• Developing a message that is easily understood by your patients and prospective patients, and that separates you from other chiropractors in your area (also known as an effective Unique Selling Proposition or U.S.P).


• Integrating that message into every piece of media that leaves your practice.


• Collecting past patients contact information into a usable database.


• Communicating with current and past patients.


• Developing a practice newsletter.


• Collecting letters of endorsement and testimonials.


• Properly communicating with prospective patients.

By implementing these 7 steps, any upper cervical chiropractor can differentiate themselves from other chiropractors, can educate their patients and prospective patients about why they're different, and will stimulate high quality referrals, eager for their upper cervical expertise.