Time-Sensitive Chiropractic Marketing Ideas

The other day while reading the Wall Street Journal, I came across an article which discussed what I immediately saw as a time-sensitive practice-building opportunity for chiropractors and chiropractic marketing in general.

The article started as follows: "It's that time of year when darkness descends like a heavy blanket beginning in mid-afternoon in much of the country. For some people, it also brings a desire to stay in bed and wait for spring". The article continued with an introduction to and explanation of Seasonal Affective Disorder. Or, as it's more commonly referred to: the Winter Blues.

"Seasonal affective disorder, or SAD, affects an estimated 6% of Americans, causing depression, lethargy, irritability and a desire to avoid social situations. It can also create an urge to overeat, particularly carbohydrates. As many as 15% of people in the U.S. may have a milder version that includes only some of these symptoms", the article reported. That's an estimated 21% of Americans with some form of symptoms related to the Winter Blues.

For the astute chiropractor, this presents a superb practice-building and chiropractic marketing opportunity. You can easily offer a 60-minute free teleseminar about natural methods for equipping the body to better handle SAD. Of course, one of the main ways would be chiropractic care in your office.

You could run a small-space ad chiropractic marketing campaign in the local newspaper advertising the free teleseminar. Ideally, the call-to-action in the ad would send prospects to a web page where they would need to enter their name and email address to register for the teleseminar and get the call-in details. Done correctly, this could easily bring you a small handful of new patients. At worst, it builds you a little list of future prospective patients you could then follow-up with on a regular basis.

Point is just this:

Anytime there's a group of people with a problem chiropractic care can solve or help with, it presents you with a chiropractic marketing opportunity to offer free education and promote chiropractic care in your office. And when there's a group of people with a problem nobody else is really addressing... your opportunity to become their savior is even better.