If you're a chiropractor, you know that the field is extremely competitive and that advertising dollars must be used in an efficient manner. That means getting value on the dollar for each advertisement you run. One highly effective form of advertising for chiropractors is SMS (Short Message Service) or text message marketing.
SMS Ads Are Designed for Local Businesses
An SMS advertisement has proven to be a powerful tool for small to mid-sized local businesses. There are a few reasons for this.
1. It has immediate impact.
2. It can be targeted very specifically.
3. It has a high open rate and high conversion rate
In other words, local businesses such as chiropractic practices can really benefit from the fact that SMS marketing can garner immediate results. Offering special discounts, announcing new services or reminding people of a free talk you're going to give will create a connection with patients and potential patients on which they may act.
Plus, you can specifically target a text. Perhaps you're giving a free talk on low back pain and one of your SMS marketing lists is focused on people who have acknowledged that as a complaint. Reminding them of that presentation could result in their attending and deciding to become a patient.
Finally, the open rate on SMS ads makes them a highly attractive manner of marketing. About 90% of SMS advertisements are opened and the conversion rate ranges from 10% to 30%. Those are fantastic numbers for any business.
Low Cost and Low Risk
Overall, SMS marketing costs are low. Going with a service that offers various plans based on usage is one way to make sure you're not wasting money. You don't want to pay for services you won't be using.
Another way to make sure you use your dollars effectively is to use a service that does not require you sign a long-term contract. Try a service provider for a few months, two to three, to get a sense of how SMS marketing works and to see how good they are.
Before signing on, it's a good idea to already have a list of people and their cell numbers who have said that they want to receive your SMS announcements. Although you'll want to continue to expand and update this list, if you already have a list of interested cell phone users, you'll be able to hit the ground running.
As Powerful as You Make It
Text message marketing has great potential. The advertisements are short and to the point, which means they can be targeted easily. Also, the fact that they are short means that people know when they open them they will be spending just a few seconds on an advertisement that they can act upon, file away or simply discard.
In other words, this is a great way for chiropractors to quickly connect with people who are on the go, have little time to waste and who may not want to be bothered with going to a website. Use this marketing tool to generate return visits, connect with potential patients and to offer those on your list useful information and important discounts.
No comments:
Post a Comment