As an EHS professional, I work diligently to avoid work related injury and illnesses. To accomplish this I often need help from outside experts to address specific problems. Once I develop a strong relationship with them the amount of business and referrals go up as a natural process of doing business.
I believe chiropractors have an opportunity to partner with companies and become the vendor of choice for many services. Below are a few ideas I had as the person a chiropractor may be calling to market services.
1. Saving company's money. The fact is employees get hurt while at work more often than I would like. When this happens they need medical attention. Most manufacturing facilities have a relationship with a local medical clinic to provide immediate attention. Once an employee enters the clinic the injury typically gets treated by medical doctors. While all states are different, in most, a chiropractor can be added to the facilities panel (if required) and sent directly to them for appropriate injuries. I suggest looking for studies that support a cost savings in your marketing.
2. Understanding OSHA basics. A common struggle many in manufacturing facilities have is reducing, controlling or hopefully eliminating OSHA recordable cases. This is a key topic discussed routinely and one Chiropractors can help influence. If you accept work comp claims do you know the employers transitional work program? Most employers can meet restrictions and prefer to get employees back to work immediately even if it is not doing their normal job. Take the time to tour the facility, understand what they do and how the work restrictions you write affect their business.
3. Ergonomics is still on OSHA's mind. Many people believe ergonomics is a thing of the past and requires no action. That is not necessarily true. OSHA has a continued to support ergonomics in the workplace and issues citations under the general duty clause. If you have a passion for ergonomics don't assume employers know ergonomics is not dead. Share the information with them and conduct a free walk around inspection as a way to meet and greet them.
4. Make it easy for me. When talking to chiropractors I quickly realized they were much more available then other health care professionals. If I had a question, my call was returned or answered on the spot. This is a huge motivator for me. As with all jobs, everyone has to do more with less and getting answers quickly allows me to get things done faster. Highlight your ability to respond quickly when needed, it will go a long way.
5. While completing an internet search of what Chiropractors might be doing to market to manufacturing business I found some great current initiatives. Such as, health fairs, lunch and learns and spinal screenings. I find value in all these efforts but would be more likely to use you for these if you also provided other services.
If you would like to partner with manufacturing facilities in your area and become the go to chiropractor think about providing more value. The combination of reducing costs, making it easy for clients, participating in facility and or ergonomic assessment visits and treating work related MSD type injuries (when appropriate) makes you more than a vendor. You are now an integral part of the team and the go to chiropractor of choice.
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