"The entrepreneur is essentially a visualizer and actualizer... He can visualize something, and when he visualizes it he sees exactly how to make it happen."
This quote from Mr. Robert Schwartz just outlines the necessity of setting goals if you want your career as a chiropractor to reach new heights of success. Remember, you are not just a practitioner, you are an entrepreneur. Setting goals help you visualize how you want your chiropractic business to be and in visualizing, you can make great things happen. Being able to set goals (and working to achieve them) is an important aspect in chiropractic management and will help make inroads in your business.
When you sit down to write your personal and business goals, you begin with the end in mind. What do you want to happen to your chiropractic business? How do you want to get from here (where you are) to there (where you want to be)?
When setting goals remember to think SMARTER. Your goals for the year should be:
- Specific. They should be clearly defined. Use numbers to define the goals.
- Measurable. Your progress across time should be easily tracked and documented. That way, you know if you are on target or if you need additional effort in order to reach these goals.
- Attainable. Setting very high goals will just lead to frustration and burn out. The goals must stretch you and your team's abilities, but they should be possible.
- Reasonable. Are the goals possible based on current demographics and on time-tested strategies? Do you need to try new strategies? How feasible are these new strategies in helping you achieve your goals?
- Timely. The goals must have a deadline on which they must be accomplished. Leaving the goals open-ended would mean that you will just procrastinate about completing them.
- Evaluation. The goals should be periodically evaluated to see whether they truly fit the SMARTER model.
- Reorganization. When the evaluation reflects needed changes, it is time for you to reorganize your resources and your team to see which person is the best fit for a certain goal. You can also review the process you are using to achieve the goal, whether these have to be revised
Also, remember not to have too many goals. It should not be a long to-do list. Too many goals can result in a lack of focus - and it may be harder to complete these goals.
For the annual goals, it is good to set milestones throughout the entire year, preferably each month, so that it is easier to track how well you're doing with regards to the goal. Then, when you have your monthly milestones, you can now set your weekly objectives. Preferably, at the beginning of each week, you will review your past weekly objectives (and see what you have and have not accomplished) and then look at your milestones and see how your current weekly objectives can contribute towards those milestones.
Goal Setting for Your Chiropractic Office
You can set goals for many areas in your practice and your personal life as well. You can set goals for your finances, your practice, your personal growth and much more.
Here are some areas you can look into when you set your goals for your practice and personal life:
Business
- Get at least 10 referrals from existing patients by the end of each month
- Introduce chiropractic to 10 people that are not yet patients of your practice every week
- Get your staff into at least 2 training seminars to develop their own skills
- Review the operation's process flow to make it more efficient and productive
Finances/Wealth
- Set aside 10% of monthly income
- Eliminate credit card debt for the year
- Strive to give back to society by contributing to charities or giving to your church
- List down things you can go without in order to save ore
Wellness
- Stop my smoking habit
- Lose 10 pounds in the next six months
- Plan and save up for one major vacation in a year
Relationships
- Spend some quality time with the family - having one "special family event" per month and one "family day activity" per week.
- Call parents once a week
Look at how you can improve relationships by communicating better and by committing to spend more time with those you love. Examine your relationships to see which of these have a positive and negative impact on you to help you decide which relationships to enrich.
Personal development
- Go to two chiropractic training or seminars within the year
- List and look at 3 things you can do (or not do) to save time
The bottom line is that these goals will help you towards not just a successful life, but a fulfilling one as well. And you can be well on your way to achieving this by first starting with your goals and then working to meet these goals.
We at DC Mentors can help you set your goals and provide you with techniques on how to accomplish them. You can also avail of our online training, one-on-one coaching and chiropractic seminars. Our revolutionary Brain Spa and Patient Centered Experience seminars will provide you with essential skills to get your chiropractic business soaring to new heights!
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